New DespairWear : The “John Doe” Tee

I’m two-days late on this issue of the Wailing List. So this one is presented to you completely Tangent-Free!
And yet, somehow, I just know I’m going to get complaints from sticklers who complain, “If you really wanted this to be tangent free, you wouldn’t have started out with the extraneous bit about how you’re two days late, moron!”
Of course, the majority of you would’ve taken it at face value and not said a word about the open, since you’ve learned to discern the difference between the Spirit and Letter of the Ad Copy. But now that I’ve wasted additional ad copy attempting to categorize my readers into at least two different groups- hardly a matter germane to the real subject at hand- even the most tolerant and understanding of readers are probably beginning to wince in irritation, rightly wondering whether or not I’m ever going to get around to talking about the new John Doe Tee. Or if instead this supposedly Tangent-Free! e-mail is going to descend further into recursion…
Truthfully, if I had a little more time, I probably would invest it in some kind of fractal joke that keeps digressing into errata, then pretends it’s going to right itself, only to loop back into the larger gag about tangents and thus retest your patience anew. But if there’s one thing I’ve learned over the years, it’s this; there’s a fine line between amusement and annoyance. And little is more tiresome than a would-be comedian unaware that he’s crossed it. I know that guy. I don’t want to be that guy. That guy drives ME nuts. Almost as much as people who correct my grammar- and inevitably, that’s coming. Because I used a semi-colon a half-dozen sentences ago, and I’m not sure that I used it correctly, though I know exactly what my intent was when I used it, and I think the non-sticker subset of you that I discussed back in paragraph 2 would read it and discern the intent, the “voice” if you will, and say nothing in complaint. At least not about my possible semi-colon misuse…
Okay, there- I’ve said it. I’m done. And I know this pointless, circuitous bit of performance art has probably enraged all-but-the-most-dedicated-of-readers and will surely imperil the sales prospects of The John Doe Tee. And I’m sorry if that’s the case, because when I wrote that opening line, I really did intend for this to be a three-sentence email… And now look what happened.
Are we still friends? Please don’t give up on me, just because I sometimes frustrate you nearly to violence. I know at this point, if I were standing right there in reach, more than a few of you would be tempted to bludgeon me to death and leave me in a shallow grave. (Frankly, I felt the same way towards Neal Stephenson when trying to get through that never-ending Alan Turing bicycle-chain tangent in Cryptonomicon (not that I’m comparing myself with him- because the man is a bloody-genius and I’m just a marketing droid who sometimes can’t stop talking.)).
If I give you a coupon code, will you forgive me? Please? Some of you, at least? Well, alright then, I’ll do it. Just use the coupon code tangent and you’ll get $5 off your next order. Really. It’s good for a week.
I need to pee.













